This is a great video by SEOMoz about making eCommerce Pages SEO friendly and linkable.
Rand talks about how to make product pages unique, linkable, and search engine friendly. Even if you sell the same products that hundreds of other people sell online, you can be unique enough to dominate SERPs.
Key Takeaways from the ECommerce SEO Video
- Use keyword rich phrases as the title of products
- Show multiple images of products that YOU take
- Write creative descriptions of the products (not duplicate content from the manufacturer)
- Display cool statistics that people can source or write about on their own sites
- Run side by side comparisons of other products – the pro’s and con’s, benefits, etc.
- Allow user generated feedback: comments, rankings, thumbs up/down, reviews
How do you optimize individual product pages for search engines?