All I have to do is just start a website and “Viola” – the traffic will just appear.
I’ve heard, if I get lots of traffic, Google will take note of that and move me up the charts.
I’m thinking about buying a list so I can get the big traffic and be ranked high in SERPs (Search Engine Results Pages).
SEO, or Search Engine Optimization, can be a big myth to many people, especially those that believe some of these statements above.
What is the right answer then?
And how do you find the truth?
First recommendation would be to hire a Utah SEO consultant 🙂
If you’re not ready for that yet, try it out on your own for a while, and then hire an SEO consultant to fix what you may have messed up.
Before you mess it up too bad though, there are a lot of great people out there willing to share tips and tricks.
Does Traffic Equal High SEO Results?
Talking about user and usage data and why they don’t influence search results very much.
“Maybe if I get lots of users to go to Google, search for my brand name, click my listing, and then check out my site, Google will give me higher rankings…”
The answer is, “No, not really!”
This strategy is pretty “gameable”. It doesn’t follow the SEO model of link popularity, inbound link quality scores, etc.
On their own, user data will not improve SEO rankings.
The big reason why it won’t work is manipulation.
Mechanical Turk: people who will do small tasks on the web for small amounts of money. Millions of people participate in mechanical turk. However, it’s not going to work for SEO – you can’t hire “turkers” to go visit your site and certain times of day and manipulate search engine results. It’s too easy to manipulate.
Bot Net: zombie computers that create manipulative activity to trick the search engines. Welcome to the world of Black Hat SEO.
The SEO Techniques that Really Matter
- Internal Link Structure
- Site Architecture
- Keyword Research & Targeting
- Link Building
- Social Networking Aspects
Clicking on your search engine listing isn’t going to help you magically appear at the number one spot.
How did this help clarify your SEO strategy?
Thanks to my SEO friend, Dan Patterson, for sharing this video clip with me.