I’ve felt this way since I started my first online business:
Without a social media marketing strategy, even the ‘big businesses’ will get taken out by the little guys who are doing their duty and connecting with their audience…
Gary Vaynerchuk, one of my “social media idols”, couldn’t sum it up any better:
Yep, that’s right:
“Social Media = Business”!
So many people think that social media is a tactic or a nuance, something you put in a bit of time for and then just check it off your list – BULL CRAP!
Many businesses think that Social media is a simple topping on the hot dog, a “mustard” at best.
But the bottom line is, social media is a business in and of itself. It’s something that, if you’re not doing, your competitors ARE!
Social media is customer service…
caring about someone, being in the trenches and listening to the customer…
…most companies are full of crap; they want to sell stuff, they don’t want to care; they want to make pretend they care, they want to make pretend they work hard for the customer.
Social media translates to complete transparency…no more hiding in the shadows,
Social Media is going to expose businesses…
(if it hasn’t already)
…the word of mouth of one is going to screw with corporate america and with businesses, the power of one consumer has never been bigger.
You have to engage and care about your customers – it’s the back-bone of a successful business.
If you’re in [whatever] business, you are in the social media business – in the business to actually CARE about your audience – to give them what they want, and most importantly not to TALK but to LISTEN.
So the question I have for all of you:
How are You Using Social Media Marketing to TAKE CARE of Your Clients?