Are you a beginning blogger?
Is blogging something you’ve heard about but never really tried?
I created this blog post on the fly today while doing a webinar – Blogging 101 – for Prosper, Inc. I thought I’d share some of the ideas with readers so they get a better idea about why blogging is important.
How to Make a Better Blog Post
Step 1: Create a title – use keyword phrases that we want to be found for in Google
Step 2: Add content that relates to your industry.
Step 3: Use Bullets
- Bullets help readers skim through information
- Bullets are easy to follow
Step 4: Use Numbered Lists
Why Use Numbered Lists?
- Step by step guide
- Easy to follow
- Organize and simplify
- Draw attention
- Summarize key points
Step 5: Use Header Tags to Separate Main points
Why Blogs are Important
Step 6: Use Pictures in all Blog Posts
I can type information here.
This is me and Guy Kawasaki at Blog World 2008 in Las Vegas.
By aligning the picture correctly, you can have content wrap around the picture. I recommend editing the picture, going to the Advanced Settings of the picture and giving it a 5 or 7 on the Horizontal Space box. This will give the picture a bit of “space”.
Pictures are a big key to give your blog personality, increase readership, and not BORE readers.
What do you think of pictures?
Step 7: Add Video from time to time that’s related to your industry…
Step 8: Make keyword phrases as links back to your home page or a sub-page of my site or of a referring site (deep linking)
I love clogging shoes. My shoes have taken me all over the world. – Nate M.
Step 9: Use Bold text to make things stand out
Step 10: You can link to images too:
Step 11: Ask questions, encourage comments, get interaction!
Here are a few additional posts about blogging:
- Is Blogging Really Worth It
- Andy Beal – Getting Started with a Business Blog (video)
- Why Planned Blogging Pays Off
- Two of ProBloggers Tips for Beginning Bloggers
- 5 Performance Goals All Bloggers Should Set
How have these tips helped you in your blogging strategy?
What tips did I leave off?
UPDATE! Step 12: BE PERSONABLE! Thanks to Mat’s comment below, this is KEY! In an interview I did with Shoemoney at BlogWorld 2008, this is what he suggested too. Even if you run a Fortune 500 blog, you need to be personable. Who, in their heart of hearts, is going to want to come read a blog that is full of press releases, industry news (boring sometimes), and statistics? Not me!
Thanks, Mat, for the additional tip!