Persistence isn’t using the same tactics over and over. That’s just annoying.
Persistence is having the same goal over and over. – Seth Godin
What a great quote from a world-famous marketing guru. What a coincidence that I found this quote today: I recently watched the classic football movie “Rudy”. Yes, I know, this is one of the best sports movies of all time and for some reason I’d never seen the show from start to finish. Rudy had a goal and boy was he persistent at achieving that goal. He wasn’t the best athlete, he wasn’t blessed with all the gifts of height, speed, or quickness; however, we was persistent and had “the same goal over and over.” Look where that persistence took him.
- Goals give direction
- Goals motivate
- Goals push us to levels we never thought we’d get to
- Goals help us use our minds more effectively
- Goals help us monitor our progress
Now, I dare anyone to say goals aren’t necessary 🙂