Darren Rowse, also known in the Internet world as ProBlogger, is one of the top bloggers I read on a pretty consistent basis. I “stumbled upon” an article today written by one of his bloggers titled “9 Tips to Start Blogging Successfully“. It lists some good tips, of which I want to focus on two in particular:
- Marketing Your Blog is Hard Work: So you mean running an online business isn’t a “turn-key” “get-rich-quick” thing? Ha Ha!Â Shoemoney had some straight forward things to say about that. Mark Twain said it best, “The dictionary is the only place where success comes before work.” Just like anything that’s worth pursuing, running a blog, an online business, or building your current business will take strategy, thought, effort and WORK. Work is defined as “exertion or effort directed to produce or accomplish something.” I’ve worked with hundreds of clients over the last few years and the majority say they want to change their financial situation by creating a new stream of income. The question I have is, “Are you ready to do what it takes to see the results you want?” Make sure you keep in mind that it’s important to work smart, not just hard.
- Research, Read, Reflect: I think one of the toughest things about starting a blog is most of us don’t know what we can write about. We think we have to reinvent the wheel or come up with breakthrough information. Many of the blogs I read analyze the news, talk about their kids from time to time, or just share a frustration or gripe about whatever. Do they still get tons of traffic and make good money? Yes, mainly because they do these three things: research, read, and reflect. The best bloggers are always looking for something new to associate to their area of expertise. They’re always reading articles, making comments, and then creating their own blog post that agrees with, contradicts, or takes a spin on what was shared elsewhere. Reflection at its best.
So now the question is, where do I start looking for information to blog about for my online business? Ever heard of Google? Google even breaks things down into News, Blogs, Video, etc. Go to these sources, type in one of your top keyword phrases, and start your research. Take notes, bookmark articles, and then combine ideas, put a spin on them, or take an opposing stance. Don’t forget to source where you got the information: in many cases this can help you start getting your name out there even quicker than you think.
The more you practice blogging about your area of expertise, the better you’re going to get. This concept is the same for article writing, press releases, or anything else related to online marketing. Practice really does help us become the best at what we do.
Just like one of my favorite quotes states:
Success is the sum of small efforts, repeated day in and day out. – Robert Collier
Keep me posted about your success! Expect It!