I’m using facebook.com more and more these days. One of my facebook friends, Lee Oden, owner of the Online Marketing Blog, has been doing research on how online marketers use facebook. Here’s what I think:
I use facebook alot to connect cloggers together. Clogging is a form of dance similar to tap dance. I’ve set up a group called the ClogOn Community. Not only do I invite all cloggers I find in Facebook because of the “interest” search option, but I also invite all my current clients from my clogging shoes website to join Facebook so we can all keep in touch and get to know one another. What I’ve found is that clients that can put a name with a face are often times much more prone to develop loyalty to a particular business.
Sales increase because, as I get to know my clients and put names with faces, trust is built. I’ve recently set up a deal with another client for a highlight video of their team.
I use facebook for the following websites:
In summary, the Groups have worked the best for me – tying all my target audiences in to groups or finding already existing groups to become a part of.
How do you all use Facebook?