I get this question quite a bit and made this comment last night in answer to Sam’s question. I thought I’d make a quick list of the top things that have to be done. Here they are:
- Get content on the pages of your site. Content can include but is not limited to the following: a) Information: answers to questions visitors might have about the things you are marketing, fun facts, tips, top ten lists, etc. b) Pictures: of products, of yourself, of clients using the products, etc. c) Positive feedback about the products, testimonials, your opinion of the productsc
- Get products on the site. Remember the “three click theory” rule – if a client has to click more than three times to make a purchase, they’ll probably go somewhere else. Make the path to the check for products easy to follow. Products are not limited to your catalog pages, they can also be on the home page as “Featured Products”, specials, or whatever. See dance bags at www.ClogOn.com.
- Get your name out there on as many other quality sites as possible. The best way to do this is via
a) article writing
b) press releases
c) submitting to directories (free, paid, niche, and local)
d) blogging (on your own and on other peoples blogs)
e) link trading with other sites
There are definitely other things to do but this is a good start.