I had a client today ask me for more information about article writing so I decided to do more research on the subject. As many of you that I work with know, article writing can really help us get targeted traffic to our websites and build link value on other sites. Questions many clients ask:
What am I supposed to write about?
If you are a client I’m working with, you’ve heard me say it a thousand times – keyword research is so important, not only for helping us narrow down the niche, but also for marketing later on. Our articles need to be specifically about keywords we want to be found for on search engines.
How long does my article need to be?
250-500 words is fine for an eCommerce Blog.
What if I don’t like writing?
Start to, you’re building your own business and writing is part of it. If you don’t like to write, there are options like www.elance.com and www.getafreelancer.com.
How will I know if my articles are being seen and working?
Track your stats. I use two tracking devices: www.statcounter.com and Google Analytics. Both will tell me important information: where my visitors are coming from, how they found me, and what they do when they get to my site. If you are submitting articles to a variety of sources and not getting any traffic from them, maybe it’s not the best use of your time.
Where else can I post my articles?
This article about eCommerce Blogging may help. I also like to look for forums related to my industry and blogs that relate to what I’m writing about. Use portions of articles you’ve already written as comments or threads on these sites. As people like what they’re reading, they’ll tend to go to your site.
What makes a good article?
Proper usage of keyword phrases that you want to be found for. Example: I have a client that is trying to move up the charts for a specific keyword phrase. He wrote an article and published it at ezinearticles.com. After a few days, his article was published. The interesting thing was that the article had the specific keyword phrase in the title. The very next day, when typing in that keyword phrase in Google, his article (not his site) showed up #4 out of over 900,000 websites. This means that he was 1 click away from being found for his brand new website by his target audience.
My top 6 quick tips to help you write compelling article content:
- Get to the point, be brief and be unique. Leave all sales & marketing hype language out of your articles.
- Be interesting, don’t ramble. Ask questions, provoke thought or insight backed with reasons why your ideas work.
- Write your article to be visually appealing for easy eye text scanning. This includes bullets, lists, bold text, etc. (see next point)
- Include generous use of sub-titles/sub-heads, bullets, numbered lists, and an occasional block quote.
- Create an easy to understand article title so that your reader knows upfront what your benefit promise is – then be sure to deliver in the article body the answer to the promise you just made.
- Know your audience. Write about things you feel need to be discussed by your potential buyers. Answer questions they may have that can back up their buying decisions.
If you’d like more information, email me at info at mollermarketing dot com.