I read a really good article this evening about using video in your marketing on your eCommerce sites, blogs, and other online business endeavors.
What we need are tiny, specialized sites that obsess about specific industries. Is there a good video every day about how to do better real estate sales? If there isn’t, there soon will be. Or for heart surgeons? For every segment where there is currently a trade magazine, I believe there’s an opportunity to build a blog-like, woot-like, ad supported page that finds the good stuff.
What I get from this is that, in order to market our services and products most effectively online, we need to have a specific section of our website, possibly on the home page, that’s dedicated to video content. We are a “specialized site that obsesses about [put your mission statement here – what you are focused on doing with your business].” Here are some questions for thought:
“Is there a good video…about how to [make wall murals an important decoration in your home]?”
“Is there a good video…about how to [learn what are the best Japanese recipes and how to use them]?”
“Is there a good video…about how to [find the best cometic gaskets for your racecar engine]?”
“Is there a good video…about how to [keep clogging strong by selecting the right clogging shoes]”?
“Is there a good video…about how to [find the best used paperback books]”?
“Is there a good video…about how to [put your keyword phrase here]”?
The author of the blog post I read, Seth Godin, is a nationally famous public speaker and marketing genius. As I write this article, his ideas about video marketing make more and more sense to me.
How can you implement his ideas on your website?