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	<title> &#187; make money online</title>
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		<title>Why Planned Blogging Pays Off</title>
		<link>http://mollermarketing.com/2008/11/11/planned-blogging-pays-off/</link>
		<comments>http://mollermarketing.com/2008/11/11/planned-blogging-pays-off/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 06:43:39 +0000</pubDate>
		<dc:creator>Nate</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[make money online]]></category>

		<guid isPermaLink="false">http://mollermarketing.com/?p=600</guid>
		<description><![CDATA[Does Darren Rowse really love blogging?  How does he make so much money online just blogging? If you&#8217;ve had these questions like I have, or if you don&#8217;t know who Darren Rowse even is (shame on you), read on! One of my favorite blogs to read is ProBlogger.net by Darren Rowse.  Not only is his [...]]]></description>
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<p>Does Darren Rowse really love blogging?  How does he <strong>make so much money online</strong> just blogging?</p>
<p>If you&#8217;ve had these questions like I have, or if you don&#8217;t know who Darren Rowse even is (shame on you), read on!</p>
<p>One of my favorite blogs to read is <a title="problogger.net" href="http://ProBlogger.net" target="_blank">ProBlogger.net</a> by <a title="darren rowse and nate moller at bwe08" href="http://mollermarketing.com/2008/10/21/the-whos-who-at-blog-world-expo-2008/darren-rowse2/" target="_blank">Darren Rowse</a>.  Not only is his content clear and easy to follow, but he also is proof that if you blog about what you are passion about, the money will come!</p>
<p>He recently started a new blog about <a title="twitter tips" href="http://www.twitip.com/" target="_blank">Twitter tips</a>.  Here are a few highlights:</p>
<blockquote><p>One of the things I’ve been working on over the last few days is a <strong>editorial calendar</strong> of sorts (or at least the beginning of one)&#8230;</p></blockquote>
<p><img class="size-medium wp-image-557" style="margin-left: 5px; margin-right: 5px;" title="Darren Rowse" src="http://mollermarketing.com/wp-content/uploads/2008/10/darren-rowse-300x225.jpg" alt="darren rowse speaks at blog world expo 2008" width="200" height="150" align="right" /><strong>Why an Editorial Calendar?</strong></p>
<p>As many of you have read, <a title="successful blogging" href="http://mollermarketing.com/2007/02/22/is-blogging-really-worth-it/" target="_self">blogging with consistency is crucial to your success</a>!  By creating an editorial calendar at the start of your blog, you can blog with purpose, direction and a focus.  I&#8217;d say one of the hardest things about consistent blogging is writers block: you get to a point where you&#8217;re not really sure what to share with your readers.  A calendar can help with this since you have a direction and want to follow a system for success.  Remember, it&#8217;s never too late to implement these tips for your online business!  Start Now!</p>
<p>Here&#8217;s more on why this &#8220;calendar system&#8221; is effective for Pro Bloggers:</p>
<blockquote><p>What I’ve been working on in the last day or two is <strong>a list of posts that I want to publish</strong>. This way I’m setting more of the <strong>agenda for where the blog will go</strong>&#8230;(bold added)</p>
<p>I’ve also been thinking through a few <strong>regular ‘types’ of posts</strong> that I want to feature. For example I want to interview some top Tweeters on how they use Twitter. I also want to try doing to do some user reviews. Having these <strong>consistent types of posts</strong> will hopefully help readers to know what they’re getting and will help develop a rhythm for the blog.</p></blockquote>
<p>I&#8217;ve talked to clients about this a lot and need to practice what I preach &#8211; have theme days &#8211; ie. <a title="free t-shirt friday" href="http://www.shoemoney.com/free-shirt-friday/" target="_blank">Free T-Shirt Friday</a>, Monday Madness, whatever.  This gives readers something to look forward to.</p>
<p>So, I commit today to plan, plan, plan for Moller Marketing, the <a title="utah tourism" href="http://utahcountyreviews.com" target="_blank">Utah Tourism</a> blog, and others:</p>
<p style="text-align: center;"><strong>&#8220;If you fail to plan, you plan to fail!&#8221; </strong></p>
<p>Darren sums it up best with this direct <a title="success online" href="http://www.twitip.com/defining-twitter-goals-a-tip-for-successful-use-of-twitter/" target="_blank">statement about success online</a> (bold added for emphasis):</p>
<blockquote>
<h2>Being successful at something is very hard if you don’t know what you want to achieve. It’s much easier to hit your target…. if you know what it is.</h2>
</blockquote>
<p><strong>So, what&#8217;s your blogging plan?</strong></p>
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