» Setting Goals

10 Social Media Marketing Books To Read in 2010

Nate — Tue, 17 Nov 2009 08:34:10 +0000

I know, 2010 isn’t here yet.

But the Holidays are right around the corner; they’re playing Christmas music on the radio, and snow is on the ground in Utah!

So, I’ve started thinking about what my goals and objectives should be for 2010.

One of the things I really want to commit to doing more of in 2010 is READING! I’ve been working harder (not tonight – it’s almost 12:30 a.m.) to stick to a schedule. It consists of the following morning activities:

waking up at a certain time – TBD
reading a motivational book for 30 minutes
meditating
writing down thoughts and goals for the day

In the evening, I’ve set these priorities:

finishing “work” by a certain time – TBD too
planning out the following day with a “To-Do List“
reading a business book for 30 minutes
meditating
lights off by ____?

When I follow this “agenda” – my entire day and week seem to go better.

Do you follow a specific agenda?

As you can see, I’ve designated at least 30 minutes per day, 7 days a week, to read a business book.

As I start to think about my goals for 2010, here are a list of marketing books I plan to read:

Top 10 Social Media Marketing Books I Plan to Read!

The Tipping Point is the highest rated book of all of these according to Amazon – it’s number 74!

I’m excited for the upcoming year and look forward to setting and achieving the goals I write down and review frequently.

I’m also excited to hear about your online marketing success and how these books help you become the best social media marketers and online business owners.

Tuesday Tutorial: How To Be the Best at What You Do

Nate — Tue, 13 Jan 2009 23:43:25 +0000

What does it mean to be the best at what you do?

Why is that important?

Is life all about competition and being better than everyone else?

Let’s see what it takes to be the best at sling shots:

That’s right, Rufus Hussy, from Ashborough, North Carolina is the best at what he does!

Now, how does this relate to starting an online business?

Being the best at what you do doesn’t necessarily mean you’re competing directly with everyone else. In fact, that’s the beauty of online marketing: no matter what you’re selling or trying to promote, there’s always going to be a different way it could be done.

The conclusion I’ve come to is that being the best at what you do, in this case running an online business, is all about setting goals, monitoring your progress, and working to improve on your individual performance. If you are not making progress with your online business, you’re probably regressing!

So, now the tips:

Do What You Love: I’ve talked about this a lot lately but truly believe it – if you’re doing what you love and not just chasing the “get-rich-quick” ideas, if you have confidence that you will succeed, and if you follow the Tuesday Tutorials (along with other tips and tricks), success will come in one form or another.
Practice + Persistence = Progress: In order to be the best sling-shooter I’ve ever seen, Rufus Hussy had to practice a lot. In fact, his “practice” was for his actual survival – the things he hunted for were what he ate growing up in a big family. Not only do you have to practice and implement strategies to be successful with an online business, but you have to test things out and adapt.”That which we persist in doing becomes easier, not that the task itself has become easier, but that our ability to perform it has improved.” – Ralph Waldo Emerson. Persistence and Practice equal Progress!
Set Goals: “If you don’t know where you are going, you might wind up someplace else.” – Yogi Berra. Setting goals, especially performance goals, is the “secret sauce” in my opinion. If you haven’t read it already and written your own, read my first real-life experience with the Moller Mission Statement. After you read that I challenge you to write your own mission statement and share it with the Moller Marketing readers.
Monitor Progress: “Small Success leads to Big Success!” – Nate Moller. If you don’t keep track of where you’re headed and what you’ve accomplished, you’ll never really know if you’ve arrived. The adage “…when performance is measured, performance improves” is as true in running a business online as it is in success as a sling-shot expert.

I recently read an article about 10 Ways to Fail Successfully. Yes, the title is ironic but the content was great:

People always say “never give up.” But how do you not give up when things are working right? Simple, you readjust your plan.

The main goal or end result you desire to achieve shouldn’t change, but your approach should if it’s not working.

To be the best at what you are doing doesn’t mean you keep pounding your head against the wall when the door is two feet to your left. You have to make adjustments, monitor your progress, set goals, practice and persist, and love what you do!

How do you plan to be the next Rufus Hussy with your online business?

What is Persistence and Why do YOU Need It?

Nate — Tue, 25 Mar 2008 06:53:26 +0000

Persistence isn’t using the same tactics over and over. That’s just annoying.

Persistence is having the same goal over and over. – Seth Godin

What a great quote from a world-famous marketing guru. What a coincidence that I found this quote today: I recently watched the classic football movie “Rudy”. Yes, I know, this is one of the best sports movies of all time and for some reason I’d never seen the show from start to finish. Rudy had a goal and boy was he persistent at achieving that goal. He wasn’t the best athlete, he wasn’t blessed with all the gifts of height, speed, or quickness; however, we was persistent and had “the same goal over and over.” Look where that persistence took him.

I have a passion for setting goals and the effect goals have on success in anything. Here are just a few reminders why you need to be persistent and achieve your goals in Q2 of 2008:

Goals give direction
Goals motivate
Goals push us to levels we never thought we’d get to
Goals help us use our minds more effectively
Goals help us monitor our progress

Now, I dare anyone to say goals aren’t necessary

Setting Sales Goals for an Online Business

Nate — Tue, 19 Feb 2008 16:27:57 +0000

One thing I’ve realized lately is how important it is to not sit back and “wait” for sales to happen on a new eCommerce website. No, you don’t have to be a jerk like the picture below explains but you do have to go out there and make things happen.

I run one website that sells clogging shoes and dance bags. One of the initial ways I made sales was to start contacting people I already knew that may be interested in what I was selling. Yes, I had to take a few big steps out of my comfort zone at first; however, as I talked to friends and family, they were willing to give me good feedback and even criticism which helped my site make progress.

Some of that feedback was positive. I used this feedback as the start of a “testimonials” section. Am I positive that it had a direct effect on sales? No. I do know that many large companies use feedback and reviews to give their products and services more credibility.

I’ve been thinking a lot lately about goals and how this ties in to sales online. I heard that Monday, January 21st is known as “Blue Monday” because people realize they probably aren’t going to keep their infamous “New Years Resolutions”. Three weeks have come and gone, they realize they’ve fallen in to the same patterns as always – they decide to give up and quit.

Why does this happen? Were they not serious when they set these goals in the first place? Were they not committed? Did they not want to succeed or overcome a bad habit? Of course they were serious; of course they were committed (at least at first); obviously they wanted to succeed or cut the bad habits. But, in my opinion, their goals were probably based on “outcomes” and not individual “performance”.

I would say that my greatest “discovery” to date as an entrepreneur has been a better understanding of how to set and accomplish goals. When it comes to sales, some things are obviously out of our control. I really wish I could just turn on a magic button and all of a sudden the money would flow in to my merchant account on a consistent basis. However, this doesn’t happen as often as I’d like. Why, Why, Why? I’ve actually heard a few clients ask this very question: “Why the hell am I not making sales?” My simple response, “What have you done TODAY to make a sale?”

So my advice is this: as you think about your goals, what you want to accomplish with your online business, or with anything, ask yourself the question – “How much control do I have of that outcome?” If you can honestly say you have COMPLETE control, this is the type of goal you go after. Here’s a ficticious example:

Goal: Make $60,000 this year with my online business.

Let’s break it down:

To make $60,000 this year, assuming we are starting today, Tuesday, February 19th, means we have 10 and 1/2 months.
$60K / 10.5 = $5715 per month.
$5715 / 4 weeks = $1430 per week.
$1430 / 7 days = $205/day.

By doing this break down I can actually see what it’s going to take on a day to day basis if I want to achieve this financial goal of $60,000 by Dec. 31, 2008.Now I have to ask myself that important question: How much control do I have of that outcome – to make $205 per day?” Some might say this is debateable but think about it, can I actually MAKE a visitor to my website buy the products I am offering on a specific day? From my experience, the answer to that is NO. However, there are things I can do every day that will improve the likelihood of this happening. What are they? Phone calls, emails, weekly or daily promotions, testing different wording strategies, client feedback and referral systems, offline marketing, joint ventures – the list can go on and on. But look at this list – “How much control do I have of [these] outcomes?” All the control!

I can set a goal to make X amount of phone calls today, send Y amount of emails to my database. Then, after doing these things, I can monitor my progress. Maybe today I called 20 people and 5 of them purchased for an average of $50. That means 25% of my contacts purchased something and I made about $250 today. If I contact 50 people tomorrow I have a chance to sell to 12.5 people for about $625 in sales. The numbers won’t always be perfect every day, but keep track of your progress (what was working, what didn’t seem to work), and then duplicate your successes more and more and more!

I’ve rambled long enough today. These strategies will pay off with your businesses. As the cliche states: “Practice makes perfect!” Now start practicing!

“Why Do You Do That?” – What Motivates You?

Nate — Fri, 11 Jan 2008 00:17:21 +0000

First watch this:

Now ask yourself, “Why do I do what I do?”

I think this is such a great question to ask yourself. If you don’t know why, you need to figure it out.

Goal setting is such an important part of success with a business. As I’ve talked about before, we have to set goals that we have control of – performance goals. Outcome goals are good to have too – but if we have no real control of the outcome, it can be really frustrating to not achieve the final result.

A goal is defined as:

The purpose toward which an endeavor is directed; an objective.

One of my favorite basketball players is Larry Bird. Was he as fast as everyone else? Was he really that strong? Could he jump over cars? NO, NO, and definitely not! However, he set goals he had control of and busted his butt. This is what he has to say about goals:

A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals. – Larry Bird

Since it’s the new year, I’m sure many of us have at least thought about goals. I encourage you to really think about what you have control of. If you focus on things you have control of, the outcomes will come. 2007 was a great year; there’s no reason 2008 shouldn’t be better.