How do you plan to “Go Viral in 2009″?

Is viral marketing even in your online marketing vocabulary?

What are the keys to success in a viral marketing campaign?

Who are you routing for in the BCS Title Game: Florida or Oklahoma?

Read on…

Oklahoma sophomore cornerback Dominique Franks said during interviews with the media Sunday morning at the Harbor Beach Marriott Resort & Spa that Tebow would have been no better than the fourth-best quarterback in the Big 12 this season.

Oklahoma’s Dominique Franks said stepping up to the task this season of defending Big 12 quarterbacks was no easy chore.
‘If you look at the three best quarterbacks in the country, they came from the Big 12,’ said Franks, referring to Oklahoma’s Sam Bradford, Texas’ Colt McCoy and Texas Tech’s Graham Harrell.

‘The three best receivers in the country came from the Big 12. The three best tight ends came from the Big 12. So we’ve faced some great offenses, and a lot of people don’t understand that other conferences don’t have what we face.’

Franks didn’t stop there, either. He said the Heisman voters got it right this year in selecting Bradford for the coveted award, no doubt spicing up the prelude to Thursday’s FedEx BCS National Championship Game.

‘With us being in Florida and playing against Florida, everybody’s going to think Tebow should have won the Heisman,’ Franks said. ‘But the right person won the Heisman, and we’re going to go out there and show everybody the reason why he won it.’

Wow, think this will spark some controversy and emotion in the BCS Title game?

How do you think Florida will respond to this?

What about Tim Tebow?

Viral Marketing is such a HUGE part of starting an online business.  If you can get “buzz” out to your audience, a start-up website can get immediate traffic and start-up success!

So, what’s the key to a good viral marketing campaign?

I was reading a friends blog about viral marketing are here are some of the steps they recommended:

1. Load it up – this is the part where you make your viral piece connect with your customer on an emotional level. Touch their heart, or touch their funny bone, or something else that makes them think…I need to share this.
   • My thoughts: I think this point is EXACTLY what the above statement by the Oklahoma defensive player does by sharing his thoughts about Tim Tebow – he sparks emotion that could really come back to haunt he and his team.  Controversy, humor, breaking news: these are Keys to Success with Viral Marketing!
2. Don’t advertise – viral marketing is about sharing something that is funny, or is a great story. Don’t just think about advertising through your piece. Many of the best viral ads don’t even include a brand name or anything…it’s left to the customer to figure it out.
   • My thoughts: Your creativity WON’T GO VIRAL if you’re blatantly advertising your company.  Would you pass on a recommendation to a used car salesman or a network marketing “friend” who, whenever they talk to you, it’s about their “break-through product”?  In the above example, there’s definitely NO ADVERTISING although the buzz these comments will create will probably help sell more tickets and get more viewers, even from people who don’t really care about college football.
3. Spread the message – do everything you can to share the message online and offline. Post to forums, message boards, social accounts, blogs, emails, etc. Basically get the viral aspect started.
   • My thoughts: Don’t be afraid to ask for help from connections you’ve formed through online social networks.  Some of my best “viral marketing” has been through the effective use of StumbleUpon and using Facebook Pages.  The funny thing is, whether Oklahoma wants it or not, this message will get passed all over the Florida Gator Nation and sparks will be flying.  If it were your team being criticized, wouldn’t you want this stuff to be heard to help fire things up?
4. Love the comments – reply to comments made on your piece. Don’t delete negative comments unless they are crude or attacking to others.
   • My thoughts: This was one of the best things I learned from Gary Vaynerchuk at Blog World Expo 2008: “Reply to all comments on your blog, respond to all your emails, and connect with your readers/clients.”  When setting blogging goals as part of your marketing strategy, make sure viral marketing and connection is included. Your success in starting an online business will come a lot quicker this way.  It will be interesting to see how many “comments” will come from these ideas.  If it’s on ESPN, who ISN’T hearing about it in the sports industry?

How would you respond to the claims of the Oklahoma defensive back?

Do you think his statements will go “Viral”?

What funny, controversial, or unique ideas can you find in your industry that have “viral capabilities”?

picture courtesy of ESPN

How does this relate to starting an online business?

Marriage really is like a business in many ways: when you propose to your sweetheart, you have to be a great salesman, you have to love what you’re doing, you have to be really committed and self motivated, you have to focus, focus, focus, you have to be creative and unique (aka find your niche), you have to take time off and enjoy life, and at times you have to deal with hard times and look beyond imperfections (small success leads to big success!).

The key is, if you’re doing what you love to do when starting an online business, times like this will be fun to look back on and laugh off. If you’re always looking for the “trophy wife” type business that’s going to make you a lot of money really quick while you sit back and enjoy the sun, a catastrophe like this one will end it all – you’ll fly south and look for any reason to quit or give up.

Any creative thoughts on how you can relate this funny wedding video to your online business endeavor?

Not sure what I can say about this, except that it was all in good Moller family fun!

No, my kids are not weird; no, this isn’t how it is in Utah ; and no, my wife and I don’t teach our kids to do this; but, it is pretty funny!

So, how can you relate this picture to starting an online business?

1. What you see isn’t always what you get? This picture didn’t happen accidentally – it took our photographer quite a few M&Ms to coerce my little boy to actually do this (thank goodness). Nor will starting an online business just happen overnight by coincidence.  It may look really simple – a turn key, get-rich-quick!  However, it’s takes time, effort and lots of energy to create a profitable business, both on and offline.
2. You have to have a niche and be passionate about it. Imitating what someone else is doing may “look” ok, but once you hit a few road blocks, the “rookies” that aren’t passionate about what they are doing will give up and quit!
3. Success breeds Success! If you really love what you’re doing (as my wife and I do), others will follow.  The more you associate with the right people who are positive and successful, the better chance you have to succeed with your endeavor.  This is one of the main reasons I still work at Prosper Learning- it’s an entrepreneur’s dream job where we all get to help others while at the same time learning from one another and networking.

I look forward to some creative comments about how this picture relates to starting an online business!

So who does Mom love more, the 1st born son or the poor daughter below?

I’m still trying to figure out a creative way to tie this in to Starting an Online Business.

How would you associate this picture with online marketing or starting a business online?

More content to come on this post – stay tuned for updates – Comments Invited!

So, vote for Nathan Moller Today!

This is a cool viral marketing strategy that could work for your business too – try it out!