Moller Marketing

How Much Do You Like MollerMarketing.com?

Posted on 23. Feb, 2009 by Nate Moller.

I’ve never ask this question before but feel it’s about time I get some constructive criticism from my readers.

So, what’s your answer?

• If you would like to see more information on specific topics, please state them in the comments.
• If you love what we’re doing and have been sharing it with everyone you know, Thank You!
• If you really, really love us, go to this site and recommend us! 2009 Blogger Appreciation Awards

We appreciate the feedback and wish everyone the best in 2009!

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Interview with Aaron Wall: His Secrets to Success Online

Posted on 09. Feb, 2009 by Nate Moller.

Are you hoping to take your new online business to an extremely high and profitable level in 2009?

Do you have big hopes and dreams for where your new online venture can take you?

I would hope the answer to both these questions is an astounding YES and YES!

We all want to be successful online entrepreneurs.  Online Marketing Success can be defined in a lot of different ways:

• High Rankings on search engines for competitive keyword phrases
• Online connections that lead to profitable joint ventures
• Residual income that comes in while you sleep

These can be some of the ways to monitor online success.  The primary way I monitor online business success is simple:

• Money coming in to my merchant account

I’m sort of kidding on that but not really.  If you’re spending time and money starting an online business, I’d hope your main goal is to get ROI (return on investment).

But how do we make money if we’re totally new online? If we have high goals and strong motivation, what are the best first steps?

One of my favorite things to do is interview people in my industry who I look up to and trust – people that are known for their online success.

I had the opportunity to chat the other day with Aaron Wall, the world famous SEO Training specialist.  What I really wanted to find out was what steps Aaron took to go from being “just another online business” to the “MVP of the big leagues”.  Here’s how our Chat Interview went (bold added for emphasis):

Chat Interview with Aaron Wall

[13:39] MollerMarketing: hey aaron
[13:41] aaron wall: hi Nate

[13:50] MollerMarketing: What would you say was the one main thing you did to take that step from “just another SEO firm” to SEO Royalty?

[13:50] aaron wall: not really seo royalty
[13:51] aaron wall: i dont think anything was a single step
[13:51] aaron wall: more of a process
[13:51] aaron wall: tools + networking + writing almost every day
[13:51] aaron wall: it adds up
[13:51] aaron wall: over years

[13:52] MollerMarketing: of those things: tools, networking, writing almost every day, time – Which was the most key to your break through success? I work with clients who are just getting started with online businesses – at times they have no idea the possibilities nor the work it’s going to take…so I like to do case studies from the best out there so they have a better perspective and know what to focus on.

[13:55] aaron wall: so for me I think the tools were a big differentiator. as was being one of the first people to have an seo blog.
[13:55] aaron wall: write an seo blog today and that is no longer a differentiator.
[13:55] aaron wall: even my dog has an seo blog. everyone and their dog does
[13:56] aaron wall: so what is a differentiator? well recently we offered flow charts and stuff like that
[13:56] aaron wall: always trying to do something new and different
[13:56] aaron wall: too easy to blend in
[13:56] aaron wall: you have to want to stand out
[13:56] aaron wall: especially if you are new
[14:03] MollerMarketing: tools are great if you know alot about online marketing, but if you’re really new to all that, or don’t have that knowledge, how can you start to stand out?

[14:04] aaron wall: every market has tools, ideas, integration of experience, time saving hacks. learn how to make or offer those (or commission someone else to).
[14:05] aaron wall: another option is to focus on marketing that resonates with the ego and self-image of individuals
[14:05] aaron wall: if you tell people they are important and their world views are correct they are more likely to listen to you than if you try to change them
[14:05] aaron wall: human nature is very predictable and lots of successful examples to follow if you dig deep enough
[14:05] aaron wall: keep trying
[14:06] aaron wall: some efforts will fail but eventually you will get traction

[14:06] MollerMarketing: and failure is a critical step(s) to success, right?

[14:07] aaron wall: of course
[14:07] aaron wall: everyone who is successful probably failed more times than they succeeded
[14:07] aaron wall: the key is that when something works stick with it and push it hard
[14:07] aaron wall: build upon it
[14:08] aaron wall: while you have publicity/exposure try to follow it up with more remarkable stuff

[14:11] MollerMarketing: thanks aaron

[14:17] aaron wall: thank you

In Summary

• Tools + Networking + Writing almost every day + TIME: these were things that helped Aaron become what he is today
• Always trying to do something new and different: avoid being stagnant and just waiting for things to happen with your online business – GET CREATIVE! “…you have to want to stand out, especially if you are new.”
• Focus on marketing that resonates with the ego and self-image of individuals – tell people they are important and their world views are correct they are more likely to listen to you than if you try to change them: effective online marketing is about building long-term business relationships with people.  Make them feel of worth, respect their views, and they will listen to you, buy from you, and share your products or information with everyone they know (just like I’m doing for Aaron right now )
• Some efforts will fail but eventually you will get traction; everyone who is successful probably failed more times than they succeeded – when something works stick with it and push it hard!

How are YOU applying these tactics in your new online business?

photo courtesy of imvsolutions

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Exclusive Interview – How Nate Moller Got Started in eCommerce

Posted on 28. Jul, 2008 by Nate Moller.

I was interviewed recently on the Prosper eCommerce Blog by a colleague, Michael Stone, about starting my online business.

Prosper is the most trusted name in one to one personalized education. If it weren’t for my education at Prosper Learning, I would probably still be trying to sell copiers and printers, which is NOT what I want to do.

Here are some of the things that were covered:

What did you do before you got started in eCommerce?

- After college, worked in sales, originally door-to-door sales.

Why did you want to get started in eCommerce?

- Had some friends who had done the program and had seen results. I had never done anything online before beyond basic surfing. Wanted to know about options about how ecommerce worked. I worked at places that did not have an online presence.

How did you get started in eCommerce?

- Looked at things that he was interested in. Started with mentor. Brainstormed ideas of things that he was interested in “ hobbies, etc, including sports and clogging. Wrote down clogging as a possible interest….

Read More…
(contact the resource line for the password)

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How To Use Press Releases for Effective Online Marketing

Posted on 17. Jun, 2008 by Nate Moller.

Janet Meiners, professional blogger at MarketingPilgrim.com and online press release extraordinaire shares tips on making your online PR strategy effective.

Why is online PR so important to the effective marketing of an eCommerce business?

If you have any business you want to get the word out.  You need to think of ways to publicize what you’re doing. Online PR is all about the distribution.  Use a distribution service online like PRWEb and other sites for amplification of what you’re doing.

Who are some of the clients you’ve helped with online PR?

ShoeMoney – Jeremy Schoemaker – Janet volunteered to write a professional press release for ShoeMoney and succeeded with an editorial score of 5 out of 5! Because of this press release Jeremy was interviewed by newspapers and radio stations all over the place.  Janet has also received many responses and leads because of this service she provided.

Who else does Janet write for?

Andy Beal at MarketingPilgrim.com
5 Tips for Effective Online Press Releases

1. Find a good newsworth story: one of the biggest mistakes clients make is that they don’t have a story – they try to manufacture something.  Press releases like this get less response and less exposure.  In order to be effective with online press releases you need a compelling story. Find something new in your business that is helping your target audience, maybe a trend, or something interesting.
2. Tie your story in to a larger story
3. Use keyword phrases strategically: Don’t just use www.YourWebsiteName.com.  Instead use keyword phrases within the content that link to specific pages on your site. Don’t be afraid to source other websites too – it adds credibility.  Keywords in the title of your press release – this will help readers know what the content is about. Using keyword phrases in the first sentence can be very helpul too.
4. Attend the PRWeb.com seminar: ask questions, test, and re-test, watch statistics and “do more of what makes you more”.
5. Warning – Don’t overdo it: writing a press release every 10 days is probably too much. Shoot for 1 press release per month and provide good quality content.

Any other recommendations?

Just because you write a press release doesn’t mean you’re going to get a great response right away. Reach out to others in your industry. Ask others in the industry to write about what you are sharing. Submit to social media sites, put your information on forums, and use keywords to get people to your sites.

Are there any sites besides PRweb that you recommend?

PRLeap.com, ClickPress.com – Janet likes PRWeb because they allow users to add logos, pictures, images, social media pieces, etc.  There are lots of PR sites for just links too.  The $200 PRWeb option is better for distribution and linking.  Users can add a direct link in every 100 words of content. In Janet’s testing it’s paid off a lot more to do the $200 option.

Other fun facts

Per Press Release Janet Meiners averages 60,000 impressions, 1,000 readers, and her professional press release is is online forever!

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SEOBook Founder Aaron Wall Explains Friendly Page Titles

Posted on 18. Apr, 2008 by Nate Moller.

I’ve talked about meta tags before; this video from Aaron Wall explains page titles in detail. Questions and comments welcome!

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Why Articles Get Rejected at EzineArticles.com

Posted on 31. Jan, 2008 by Nate Moller.

I thought I’d share this quick bit of information to clients who are practicing what they’ve been taught about article writing for their eCommerce websites. Article writing is a great way to build credibility in your industry, brand your name and business, and especially helpful for creating quality links on other sites.

As you know, EzineArticles.com is one of my favorite places to publish articles: it has a PR6, it’s user friendly, and they allow you to post a couple links in the bio section of your articles. If you have questions about how to make these links, check out these HTML tips.

When I first starting writing articles for my clogging shoes website, I wasn’t really sure what to expect. This is one of the responses I received to an article submission:

….articles MUST NOT be a press release, advertisement, sales letter, promotional copy, or blatant and excessive self-promotion or hype.
Unfortunately this article falls into one of those categories.

Did this cause me to give up, quit, or not write articles any more? Absolutely not! In fact, I felt it was a “small success” because now I had a better understanding of what Ezinearticles.com was looking for.

Basically, articles that you want to get accepted need to be informative.  Teach people why they should use a product you sell, teach them the pros and cons, create a “top 5 reasons to buy this product” article and share it with readers.  As you write new articles, look at other articles in your industry that have been accepted.  What did they do?  What was their style?  Without copying it or plagiarizing, use their ideas as a starting point.

You can do this! Although it may seem difficult at first, it’s not “rocket science”. Best of luck in your offsite optimization strategies.

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Creative Advertising, Are You Doing It?

Posted on 15. Oct, 2007 by Nate Moller.

I talk to clients all the time about internet marketing, search engine optimization, and a variety other things to help them see results with their online businesses. However, when it comes right down to it, it’s all about making sales. Whether you go out and cold call, talk to friends and family, rely on SEO and SMO strategies, or just generate sales over time, the sale has to be made.

Promotions and creative ads can really help you increase sales. I had a client recently who did a “Free Product Promotion” and saw amazing results. Remember, there are two main things I want to happen with a promotion:

1. Make a sale! Obviously this is the best thing because hopefully, by making a sale, you’ll also make money – duh.
2. Get information from the client. Getting names, emails, and contact information of any sort can be almost as good as making the sale. Generally if a visitor does something on your site like give you information, it means they are somewhat interested in what you are offering. Generating leads is actually a business some people focus on. By getting good leads, you can remind them about your business over and over again and eventually they could turn in to a big revenue for your company.

The story below is a perfect example of how this works. It’s also a good example of a well-written press release.

Free Health Drinks Attract Thousands of New Customers to BestHealthFoodStore.net

BestHealthFoodStore.net was offering free health drink samples until they were overwhelmed by thousands of requests from thirsty customers. Daily traffic was steady at about twenty-five visitors a day when store operators suddenly tracked over 2,000 visitors in less than 24 hours.

As the mad dash continued, operators of www.BestHealthFoodStore.net grew uneasy about the costs associated with the promotion. Jane Wakefield, a store owner, said, “We couldn’t believe our eyes as the requests poured in, from one every five minutes, to two or three per minute”. They were forced to discontinue the free health drink promotion.

Smith and Wakefield posted a note on www.BestHealthFoodStore.net mentioning their surprise at the thousands of people who wanted free health drinks. They encouraged visitors to look around the store, use a special code and receive 20% off any purchase. They also offered free health podcasts and articles.

Obviously, this is powerful advertising for a new Internet health food store, but can they afford to send free health drink samples to so many people and stay in business? How many of those people will ever buy anything from BestHealthFoodStore.net? Wakefield answers this question by saying, “It is encouraging that many of the requests reveal a genuine desire for higher quality health products than what is being sold in stores or advertised on TV”. Whether or not there will be enough buyers to keep them in business remains to be seen. For now, though, www.BestHealthFoodStore.net offers all natural, low carb, high fiber foods and health drinks not found at the retail level.

So, as you can see, by doing a creative advertising strategy, this new website business got so much attention they weren’t really sure how to handle it. The important thing is, they’ve learned how effective a creative ad can be to get traffic and build a database to market to now and in the future. I’ve encouraged them to learn from this and make it even more profitable next time. Recording the details of the campaign and then not repeating the mistakes (or repeating the things that really worked) are key to the success of any business.

Now, how are YOU going to implement these ideas with your business plan?

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