As I was searching the other day for more information on creative advertising, I found some really great information from Scott Smith. This is information that will help with effective marketing and advertising.
In my old advertising and marketing days, I’d always start by collecting deep knowledge of the product or service, and of the category. [...]
Businesses are taking advertising to a new level: directly targeted, lifetime marketing and a personal connection with a specific market segment. Brand is defined as “a name, term, sign, symbol, or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them [...]
Here are a few things I’ve recently come up with about Sponsorship and Advertising Sales. Read and enjoy…
- Focus on Controllable Factors: attitude, enthusiasm, how prepared you are to answer specific questions
- Open Well: Get the prospect listening, liking you, and thinking, “Tell me more.” Make sure they see the sponsorship opportunity you’re offering. [...]
Since forming a partnership with Highlight Sports about a year and a half ago, I’ve learned many important things about Sponsorship and Advertising Sales. Here are a few ideas:
- Instead of talking about price, talk about “return on investment” or what they want out of the sponsorship (some may not care as much about ROI [...]
Maybe I need to be a bit more controversial to get more response on the Everyone needs a sales job post! Or maybe, just maybe, the majority of you have to agree that EVERYONE should have at least one (or more) sales job(s) in their lifetime. Here’s a bit more about my background [...]
One of the common quotes I share with clients is “Small Success leads to Big Success!” To be really good at anything takes time, effort, determination, and, bottom-line - HARD WORK! There’s no such thing as “something for nothing” or “get rich quick”. Granted, some may fall in to lots of money or inherit millions, [...]
The title states it clearly: everyone should have at least one sales job in their lifetime. Debatable, isn’t it!?
“Sales guys are scam artists.”
“Salesman are unethical.”
“I hate sales people.”
“I’m definitely not good at sales.”
I’m sure we’ve all heard, or said, something like this. Funny thing is, if you’ve said this, you are basically “selling” the reason [...]