Share Wow, just got back from a huge UCA West Coast National Cheer and Dance Competition in Hollywood, California at the Kodak Theater. It was a tiring, terribly energy draining, and a great marketing time! I had the chance to interview Lauri “Looie” Harris, the Universal Cheerleaders Association West Coast Regional Manager. We’ve worked with… [Continue Reading]
Were the Super Bowl Ads that good this year?
February 4, 2007 By Leave a Comment
Share What do you all think? As I watched the news tonight after the game, the top 10 Super Bowl Commercials came on; only a few of them were really funny to me, but the main question is, “How effective will they be for the companies that invested millions in advertising money to be seen… [Continue Reading]
Unique, Lifetime Marketing to a Specific Targeted Audience!
January 26, 2007 By Leave a Comment
Share Businesses are taking advertising to a new level: directly targeted, lifetime marketing and a personal connection with a specific market segment. Brand is defined as “a name, term, sign, symbol, or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate… [Continue Reading]
More about selling advertising and sponsorship…
January 16, 2007 By Leave a Comment
Share Here are a few things I’ve recently come up with about Sponsorship and Advertising Sales. Read and enjoy… – Focus on Controllable Factors: attitude, enthusiasm, how prepared you are to answer specific questions – Open Well: Get the prospect listening, liking you, and thinking, “Tell me more.” Make sure they see the sponsorship opportunity… [Continue Reading]
Sponsorship and Joint Venture Sales
January 12, 2007 By 8 Comments
Share Since forming a partnership with Highlight Sports about a year and a half ago, I’ve learned many important things about Sponsorship and Advertising Sales. Here are a few ideas: – Instead of talking about price, talk about “return on investment” or what they want out of the sponsorship (some may not care as much… [Continue Reading]
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