Word of Mouth Advertising at it’s best or worst!

Posted on16. Feb, 2007 by Nate.

When you see a great new movie, how many people do you tell? Why do you tell them? What’s your intent? Most likely you want them to see it too. No other type of advertising is more powerful than word of mouth. Your friend probably didn’t pay attention at all to the Hollywood hype about [...]

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How do I start a Joint Venture or Business Partnership?

Posted on23. Jan, 2007 by Nate.

A Joint Venture is a “business strategy where two parties utilize one another’s strengths to positively grow their prospective businesses, creating a win/win relationship.” (dictionary.com). I truly think there is nothing better: utilizing one another’s strengths to effectively grow your business. Here are a few steps I take when forming a Joint Venture: – Step [...]

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Sponsorship and Joint Venture Sales

Posted on12. Jan, 2007 by Nate.

Since forming a partnership with Highlight Sports about a year and a half ago, I’ve learned many important things about Sponsorship and Advertising Sales. Here are a few ideas: – Instead of talking about price, talk about “return on investment” or what they want out of the sponsorship (some may not care as much about [...]

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