Share As I was searching the other day for more information on creative advertising, I found some really great information from Scott Smith. This is information that will help with effective marketing and advertising. In my old advertising and marketing days, I’d always start by collecting deep knowledge of the product or service, and of… [Continue Reading]
Unique, Lifetime Marketing to a Specific Targeted Audience!
January 26, 2007 By Leave a Comment
Share Businesses are taking advertising to a new level: directly targeted, lifetime marketing and a personal connection with a specific market segment. Brand is defined as “a name, term, sign, symbol, or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate… [Continue Reading]
Branding Rules!
January 18, 2007 By 1 Comment
Why BUY advertising!?
January 15, 2007 By Leave a Comment
Share I hope someone can help me with this advertising dilema. I sell ad space for one of my companies, Highlight Sports. Branding is a concept I’m attempting to engrain in the heads of clients I work with. My role at Highlight Sports is to promote creative advertising. We provide completely customized DVDs at cheer… [Continue Reading]
Who cares about Branding?
January 5, 2007 By 1 Comment
Share I wanted to ask some questions, share some insites, and just vent about branding… What is branding? Where do I start? Why is branding so helpful? or Is it really that helpful? Is branding something you can track? Can you get an ROI on branding? Why do companies choose branding as a marketing strategy… [Continue Reading]
Interviewing Competitors for Brand Recognition – What?!
January 3, 2007 By Leave a Comment
Share “If you are small and niche I don’t think it hurts to link out to competing sites or even to feature their brand or their owners as content. You can get exposure and work your way up the social ladder by siphoning off their brand value. But I think there is far more value… [Continue Reading]
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