Comments on: Gary V on Why Press Releases Suck! http://mollermarketing.com/2009/07/14/gary-v-on-why-press-releases-suck/ Sat, 04 Feb 2012 02:34:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: pr http://mollermarketing.com/2009/07/14/gary-v-on-why-press-releases-suck/#comment-320190 pr Sat, 01 Aug 2009 17:12:27 +0000 http://mollermarketing.com/?p=1404#comment-320190 Press releases don't tell stories--people do. Highly targeted pitches that go to influential journalists always make for a better story. It's not either/or, but how these tactics blend to creat real WOM power/momentum Press releases don’t tell stories–people do. Highly targeted pitches that go to influential journalists always make for a better story. It’s not either/or, but how these tactics blend to creat real WOM power/momentum

]]> By: Monty Cassel http://mollermarketing.com/2009/07/14/gary-v-on-why-press-releases-suck/#comment-320132 Monty Cassel Wed, 15 Jul 2009 23:02:32 +0000 http://mollermarketing.com/?p=1404#comment-320132 I am on board with Janet, It is all about testing and trying different angles. There are some great books on the marketing from an Author named David Meerman Scott on the New Rules of PR., World Wide Rave, and New Rules of Viral Marketing. He discussed how Press Releases are moving web 2.0. and allowing you to tell more of a story. They are moving away form the old school format. In addition when building a local business and or off line business Press Releases are very sticky. In addition news is searched over 2 times more then the next topic according to Technorati's "State of the Blogoshere" for 2008. 191k to 74k verses entertainment (the number 2 category searched) per month. As for Credibility and Trust, well what can I say Ain't nobody reading the "ad papers" anymore. Gary is brilliant and has been able to polished and refined his model for years and works very well, I am sure "Video Press Releases" are on the horizon, just check out the www.theonion.com? (jk) For more information on <a href="//www.restaurantproz.com/restaurant-website-marketing/”" rel="nofollow">restaurant marketing</a> Anyways somethings to consider, Great job on creating interest Nate! I am on board with Janet, It is all about testing and trying different angles. There are some great books on the marketing from an Author named David Meerman Scott on the New Rules of PR., World Wide Rave, and New Rules of Viral Marketing.

He discussed how Press Releases are moving web 2.0. and allowing you to tell more of a story. They are moving away form the old school format. In addition when building a local business and or off line business

Press Releases are very sticky. In addition news is searched over 2 times more then the next topic according to Technorati’s “State of the Blogoshere” for 2008. 191k to 74k verses entertainment (the number 2 category searched) per month.

As for Credibility and Trust, well what can I say Ain’t nobody reading the “ad papers” anymore.

Gary is brilliant and has been able to polished and refined his model for years and works very well, I am sure “Video Press Releases” are on the horizon, just check out the http://www.theonion.com? (jk) For more information on restaurant marketing

Anyways somethings to consider,

Great job on creating interest Nate!

]]> By: Jordan Garn http://mollermarketing.com/2009/07/14/gary-v-on-why-press-releases-suck/#comment-320131 Jordan Garn Wed, 15 Jul 2009 18:44:48 +0000 http://mollermarketing.com/?p=1404#comment-320131 I can't say that I agree, as far as I understand it Press Release are like news items or stories. Which when used with websites like Ezine articles can show up in the search engines much quicker than you're regular blog post, which in turn can increase your exposure. Press Releases aren't dead and I think they'll continue to grow. I can’t say that I agree, as far as I understand it Press Release are like news items or stories. Which when used with websites like Ezine articles can show up in the search engines much quicker than you’re regular blog post, which in turn can increase your exposure.

Press Releases aren’t dead and I think they’ll continue to grow.

]]> By: Rosemary Anderson http://mollermarketing.com/2009/07/14/gary-v-on-why-press-releases-suck/#comment-320129 Rosemary Anderson Wed, 15 Jul 2009 17:51:42 +0000 http://mollermarketing.com/?p=1404#comment-320129 I enjoyed the impact of his statement and his passion, however also think if you want to reach out in certain industries, you would have to remain active and continue to have press release. Stories written about our business have always brought in more interest and made more aware that we existed in the area. Any exposure is good and that is what is all boils down to isn't and coverage in any and all media to get the best bang for your buck. Again this is my personal viewpoint. It is a great video. I enjoyed the impact of his statement and his passion, however also think if you want to reach out in certain industries, you would have to remain active and continue to have press release. Stories written about our business have always brought in more interest and made more aware that we existed in the area. Any exposure is good and that is what is all boils down to isn’t and coverage in any and all media to get the best bang for your buck. Again this is my personal viewpoint. It is a great video.

]]> By: Thomas Worzella http://mollermarketing.com/2009/07/14/gary-v-on-why-press-releases-suck/#comment-320127 Thomas Worzella Tue, 14 Jul 2009 23:01:41 +0000 http://mollermarketing.com/?p=1404#comment-320127 I guess it depends on the media you are using for press releases. I would take advantage of both. However I am 100% on board with Gary about using/creating a story. A good story adds so much value and builds a connection with the audience, like building a relationship. Stories can stir the imagination and stimulate the senses. Better retention and interest. That's my 2 cents. You can feel Garys excitement, he's intense. A good video story. I guess it depends on the media you are using for press releases. I would take advantage of both. However I am 100% on board with Gary about using/creating a story.

A good story adds so much value and builds a connection with the audience, like building a relationship.

Stories can stir the imagination and stimulate the senses. Better retention and interest. That’s my 2 cents.

You can feel Garys excitement, he’s intense. A good video story.

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