Comments on: Exclusive Interview – Mat Siltala on Keyword Research

By: Jordan Garn

Jordan Garn — Sun, 26 Apr 2009 03:01:08 +0000

Just thought I’d mention a trap that’s very easy to fall into with this and that is writing content for Google and putting less of an emphasis on the people who you are actually writing for. As social media is taking off, writing quality and helpful content is fast becoming the only way to get quality traffic. Gone are the days where you can put a million links at the bottom of your site (hidden from view) and rank #1 in google (It used to work, I did it).

So write and create with your target demographic as your principle target, Google should be a second priority.

By: Marcia

Marcia — Fri, 02 Jan 2009 16:26:24 +0000

Have printed article and will review this weekend.

By: Nate Moller

Nate Moller — Thu, 23 Oct 2008 05:50:13 +0000

Yeah, Mat has a special place in my heart – ha! (he’ll love to read that). I have talked with him quite a bit and will see if there is more he’s willing to share.

Any topics in particular that you’d like to hear about? Let me know via direct email at mollermarketing at gmail dot com.

Thanks.

By: Brent R

Brent R — Wed, 22 Oct 2008 23:00:32 +0000

great article. I have know Matt for a few years and know that he is one of the leading experts in online marketing. most of what he has to say is right on and if you don’t listen you will miss out. Is there a part two to this interview or other topics that you have interview Matt about?

By: Nate Moller

Nate Moller — Tue, 21 Oct 2008 04:50:14 +0000

Navigation: Often referring to the side navigation, this is where most sites have their pages listed. In the case of MollerMarketing, my “Side Navigation Bar” is where you find the Site Search, Free Subscription, Most Commented, Hot Topics, Etc. The Top Navigation is at the very top of the page where it says, “How to Start an Online Business”, “About Moller Marketing”, and “Contact Moller Marketing”.
Title Tags: See this article about Meta Tags. We will definitely talk about this more as we build your keyword list.
Header Tags: a header tag has to do with HTML Code and looks like this h1, h2, h3, etc. These are 3 different header tag codes; there can be more. Basically, if you put these brackets around a word, it will cause the word to look like this:

Starting an Online Business

. Not only does it stand out to people, but search engines also recognize it more.
Friendly URLs: we discuss this in further detail. Here’s an example of a non-friendly URL: http://clogon.com/index.pmg/rd-1?sid=85608474192b1f5f365e1d28a1cf4e1f vs. a Friendly URL: http://www.clogon.com/clogging-shoes.html. The friendly URL has keywords in the domain name and doesn’t have tons of numbers and letters that you would never remember. Most good builders will allow you to customize the URL to make it friendly for search engines and visitors alike.

Hope this helps! Keep the questions coming!