One of my favorite marketing blogs is by Andy Beal and his crew at MarketingPilgrim.com. They share online industry news, facts, figures, and their opinions about what’s happening in the world of search and online marketing. Since I’ve subscribed to their blog via an RSS feed, I found this new contest they are promoting to get more subscribers. Here it is:
All you have to do is subscribe to Marketing Pilgrim via either daily email updates or our RSS feed. If you love getting the latest breaking internet marketing news – and some opinion along with it – you should really consider subscribing anyway. Now you have an added incentive! (Here’s what you could win…)
Some of you may be asking, “Why are they doing this?” Good question. Here are my thoughts – they want to build their subscriber list, which in turn can help them monetize their site even more. The bigger the database of contacts one has, the more potential they have to cross promote, sell sponsors and really get to a new level fairly quickly.
I currently work with a client, Mark K., who is really understanding this concept. He is a radio announcer by trade and has developed a unique database over time in his field. That database is something he’s now using effectively to market his site. That database also has helped him “monetize”. Within the last 45 days he’s made almost $2,000 in commissions, products, and sales.
He and I are both realizing that the more he leverages the already established opt-in list, the more he can capitalize on what he has. This leverage is also beneficial to his list: they get great reviews and discounts on products he is promoting. The comment I made in regards to Andy’s contest was this:
Will be fun to hear about how many new subscribers you get from a competition like this and what that does for the company.
This is the reply:
Currently 8,824 subscribers. Up 45 since yesterday, which is a 0.5% increase. I didn’t get a pre-contest count so the total lift is most likely higher.
As you can see, the list is already growing; the bigger the number of opt-ins, the better! Now, what are you going to do today to build your database?