Why I Love Facebook for Marketing Online
Nov 6th 2007Nate MollerSMO
I’m using facebook.com more and more these days. One of my facebook friends, Lee Oden, owner of the Online Marketing Blog, has been doing research on how online marketers use facebook. Here’s what I think:
I use facebook alot to connect cloggers together. Clogging is a form of dance similar to tap dance. I’ve set up a group called the ClogOn Community. Not only do I invite all cloggers I find in Facebook because of the “interest” search option, but I also invite all my current clients from my clogging shoes website to join Facebook so we can all keep in touch and get to know one another. What I’ve found is that clients that can put a name with a face are often times much more prone to develop loyalty to a particular business.
Sales increase because, as I get to know my clients and put names with faces, trust is built. I’ve recently set up a deal with another client for a highlight video of their team.
I use facebook for the following websites:
- http://www.ClogOn.com
- http://www.HighlightSports.com
- http://www.DoorCountyReviews.com
- http://mollermarketing.com
In summary, the Groups have worked the best for me - tying all my target audiences in to groups or finding already existing groups to become a part of.
How do you all use Facebook?
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10 Comments »
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Gisela on 14 Nov 2007 at 7:31 pm #
Hi nate,
What are your thoughts about using other sites, such as MySpace, or Windows Live Spaces, as well? Is there any particular reason you chose facebook?
Nate Moller on 17 Nov 2007 at 7:34 am #
Gisela,
There are many other Social Media sites that can be used too: MySpace, Twitter, MyBlogLog and Squidoo, to name a few.
I like Facebook as one of them mainly because I don’t get spam messages. With my MySpace account, I tend to get messages from people I don’t even know and that have nothing to do with what I’m trying to market.
The more we can get our name and website out there to our target audience, the better.
Mark Kaye on 19 Nov 2007 at 9:45 am #
I have contacted a few people and had success with FACEBOOK. I recommend using direct email instead of the form as FACEBOOK may flag you for spamming.
Web Traffic Analysis on 19 Nov 2007 at 7:42 pm #
Once you set up all of your “profiles” you can use web tracking tools to see which social networks work the best (and convert) and which ones are just wasting your time.
Kath on 23 Nov 2007 at 9:38 am #
Have set up my account, my budiness account and a one group (so far) . I’m interested to see what happens next
Sandrine on 26 Nov 2007 at 11:50 am #
Since our last conversation, I followed your tips Nate, and started using Facebook to market my website and it has been a great tool so far. I haven’t received any feedback yet from the posts I made on other groups targeting the same audience though. I am eager to see something happening there too.
Jerry Stout on 27 Nov 2007 at 11:32 am #
Yeah Nate,
I can see the advantages and uses for Facebook to bring together folks with like interests. There is so much garbage (Spam) out there that any means of effective socializing is great. I look forward to become proficient with Facebook. Thanks for the help.
Chris Durell on 20 Jan 2008 at 11:46 am #
Great article Nate. Facebook can bring your customers together and help make them build a relationship with you.
Enzie Shahmiri on 13 Feb 2008 at 5:11 pm #
I am a professional portrait artist, who paints commissioned portraits of adults, children and pets. Finding a target audience for pet portraits is easy, but when it comes to find people who might be interested to have portraits of their children or themselves it becomes trickier. Any suggestions?
Thanks!
Enzie
Nate Moller on 15 Feb 2008 at 10:04 pm #
Enzie,
I’ve checked out your sites and work and would be interested in talking with you about your marketing strategies both on and offline. Contact me at info at mollermarketing dot com.