Why writing articles for your website will set you apart
Posted on 08. May, 2007 by Nate Moller in Article Writing, SEO
Special thanks to Newspapergrl for the requested post. I did more research on writing articles too and actually made two posts tonight at www.ezinearticles.com, which is my favorite article directory so far. I also recommend the following:
- www.goarticles.com
- www.articledashboard.com
- www.isnare.com
- www.articlecity.com
I think the toughest thing for new clients about articles is their fear of failure. They don’t want to write something that doesn’t get accepted or they don’t want to write period. The thing is, writing articles is one of those “little things” that can really separate you from the competition. It’s a cost effective way to build quality links and it really doesn’t take too much time. My good friend Lisa Herbik has done great with article writing and it will prove to help her set herself apart in the wall mural industry.
One of the things I do to save time is write an article about a specific keyword phrase I want to get noticed for by search engines. After posting it to one of the article directories, I’ll then revise the article, edit the title and content a bit, and post it at another article directory. I recently wrote an article about a cheerleading photography website and have seen the traffic increase to that site substantially. Not only traffic, but back links can be built this way too.
If article directories allow a bio section, I make sure I don’t always use the Default Source (as found in ezinearticles); instead I try to customize the bio based on the article I’ve written and the keywords I want to be found for. After all, I’m not in the business of writing necessarily (although SEO and eCommerce requires quite a bit of this). I am in the business of eCommerce consulting, creative business marketing, and creating win/win solutions – both on and offline. By writing articles consistently, you will differentiate yourself from others who don’t understand these basic link building strategies.
59 Responses to “Why writing articles for your website will set you apart”
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Lisa Herbik
09. May, 2007
Hey Nate!
This post is a great reminder to me to keep writing and submitting articles! It really is a simple and effective link buliding strategy Thanks for the plug, too!
Lisa:)
Newspapergrl | Internet Marketing | Affiliate Marketing | Business Blogging
10. May, 2007
[...] by my friend Mat about article submission sites. Also, one by another friend Nate about “how writing articles sets your web site apart.” For a new web site that is trying to build traffic and trust online, they are a good [...]
Christobel Llewellyn
11. May, 2007
As you say, it is the little things that make a difference. Being an internet newbie, it’s often overwhelming and what I love about your posts are that they are so practical and do-able. I’m off to put your suggestions into practice!
Heather K. Flanders
12. May, 2007
Hello Nate,
I do believe in writing Articles I have written quite a few already for my site and they have been picked up by other websites and asked to link to me. I to have articles on EzineArticle and really do like them and they are very helpful if I mess up. I have “What is Systematic BioEnergetics”, “The River of Life” and they put me as Expert Author with the first one and it is being featured. So I guess it works. Thanks for the info.
Sue Waltman
13. May, 2007
Articles do make a lot of sense. My favorite web sites all have articles to
read. It always seems like a fast way to keep updated on new things and
get new insight on the old. Just seems like I am getting something for free.
Thanks for putting it into perspective.
idris
15. May, 2007
Hello Nate,
Great Posting… Article article will definitely set you apart from the crowd. Writing business related articles with good keywords will actually drive more search engine traffic and also a kind of link building tactic. What if you business is of new concept? it is very difficult to find a keyword for such concept and we can’t say that ppl are actually looking for your product/services coz it is a new concept driven altogether. plz advise me how to write articles for these concepts…
hope you got my question
Esther Seffrood
17. May, 2007
Actually, I am a writer wannabe, and I do understand the reasoning behind writing articles and connecting it to your website to first bring traffic to your website, to also create a little recognition for yourself and your website, (people will recognize your name and expertise when they regularly see you and your website in print), you will be eventually recognized as a professional in your area of expertise and build trust, so that people will be more apt to do business with you, than the one who is selling a similar or same product. I am also a poet, and a children’s book writer wannabe, so this, I hope will come natural to me. Thanks for your expertise and your diligence Nate, you do a great job!
Doug Kelly
17. May, 2007
In my previous incarnation as an owner of an ad agency, we would kill (well not literally) to get an article for a client published in a few publications relating to the client’s business — either consumer magazines which are much more difficult, or in news outlets which are a bit easier. Now with the internet, we can write to our heart’s content and submit to publishers who offer great proliferation of each article. That’s fantastic.
The primary thing one must accomplish to properly position yourself and your business in the minds of those potential customers in your marketplace is to become an expert in your field. And to become well-known as an expert in your area by repeated instances of your expertise. Article writing can do that in an online business to a far greater extent than can be done offline.
It takes some time to write a good article that will be well received by publishers and other venues of exposure. But it is worth it. It is disappointing to see some writers who have obviously just knocked out an article — poor grammar and sentence structure can do more damage than the article can do good. The quality of the article is a direct reflection of you and your business. And the ability to make yourself appear to be an expert in your field.
As you can see, I’m so verbose I have almost written an article here just to comment on article writing. Thanks for your help and good judgment Nate. It keeps me objective and my articles in perspective. I really should edit this somewhat.
Kathy Ryan
17. May, 2007
I am new to e-commerce and am just getting started with my business. I have always enjoyed writing but for some reason the idea of writing and publishing an article out on the web was a little intimidating but Nate has made me realize this would be a great benefit for my business and drive more traffic to my website. I know that it will make my web site more credible when others see me as knowledgeable in the field I have chosen. Reading this article and comments by others just reinforces this and I am excitedly working on my first article.
Noreen Sheridan
21. May, 2007
I’m not a strong writer so that I idea of writing articles for my site and submitting them to websites is a little overwhelming. However, I want to separate myself from the competition as Nate suggests so I’m definitely going to tackle them and submit them to websites so I have a leg up on the competition. Hopefully I will improve my writing skills in the process!
Thanks Nate!
Why should I write a Press Release? at Moller Marketing: eCommerce Small Business Startup Tips & Self Motivation
22. May, 2007
[...] “Small Success leads to Big Success” « Why writing articles for your website will set you apart [...]
Keith Hensley
22. May, 2007
As I am new and learning the world of internet marketing, I am beginning to see the necessity for articles more and more. With my first website nearly ready, I certainly need all the exposure and links I can get to get people to my site. With the millions of web sites out there, articles are one
of the most important ways to build a website. Thanks Nate
Ardena Jansz
23. May, 2007
This is something new for me, I don’t relish the thought of having to do it, and find it a difficult thing to do. However, I will persist until I hope it is much easier to do.
Linda Bonney
24. May, 2007
Writing articles with keywords from your site sounds like a good way to get people TO the site — I am not really sure where to start or what to write about however — How do I get started/what would be my topic — I’m not an expert by any means???
Linda Van Artsdalen
24. May, 2007
I totally understand that writing articles helps with websites. I agree with Kathy R as far as being intimidated by posting. I have posted finally on Squidoo an article on needlepoint. I have tried a few other sites only I can figure out how to get pictures (necessary for article), or links into the sites.
Do you have any advise or pages for learning the codes as to how to enter the pictures and links into articles. Like do’s and do not when writing articles?
Lawrence whipple
25. May, 2007
That is good information Nate. I have a better understanding of how, why, and where to write articles. I realize that this is important to be consistent in this strategy.
Gina
29. May, 2007
I love the idea of writing articles and press releases and I understand how they can really work. I just don’t have that sense of timing of when the first article should be posted. I am assuming that most of the folks responding to this article have their websites up and running.
Marie Rodgers
29. May, 2007
I found the information regarding Southwest Airlines very interesting – amazing would be more like it. I am going to make a conscious effort to start writing press releases at least every two weeks. The press release article by Ponn had so much good information in it and I am going to go to the PRWeb.com site to cash in on the free press release, as well as get the information on how to write it, etc. Thanks for your continued help on writing press releases and Articles.
Janie Baer
30. May, 2007
Hello Nate,
This is really good information and really makes you want to get busy and start writing.
I like the idea that articles can separate us from the competition and is cost effective to building quality links.
I think it is a great idea of writing articles about specific keyword phrases to be noticed by the search engines.
I plan to write more and more articles and apply information you gave us.
Thanks to you and Newspapergrl for the great information about articles and article directories.
Sam Hubbard
04. Jun, 2007
I never thought about writing a article about my web site. But what better way to advertise what you are or trying to do. I think all of us want and need all the traffic at our sites we can get. This is a great idea and a inexpensive way to advertise your business.
Bernadette Turnquest
04. Jun, 2007
Nathan
I will take your advise because I have some great ideas that will differentiate my website from the competition
Rosalinda Sheaffer
12. Jun, 2007
Hello Nate,
Both your Article and the Course Curriculum #28 had great ideas and information on setting our website apart from our competition. Writing informative and interesting articles will be a more cost effective way to build quality links and a more effective marketing campaign to get customers to my site. I know for someone new like myself all the information I am receiving and learning about this business can be intimidating and sometimes overwhelming. I am so grateful for your patience and help, and because of this qualities you have, that I will succeed. You tell me that perssistance and practice will get me to where I want to be, “SUCCESSFUL”!!
Cliff Smith
18. Jun, 2007
I enjoyed Doug Kelly’s comment about writing articles that are grammatically correct and have good sentence structure. I have found, when writing restaurant reviews for our local paper, that if I write like I am having a conversation with someone, it comes off sounding more sincere, and it’s easier to think of what to say. Maybe that comment will help others who have not had much writing experience. I’m not a professional writer, by any means. I just try to make it sound real, without too many errors. Thank goodness for Microsoft Word’s grammar check, spell check, and thesaurus features. I couldn’t write without them.
Rosalinda Sheaffer
19. Jun, 2007
I am reviewing articles on “Why writing articles for my website will set me apart” and the importance of “how a well written article will promote ones website for search engine recognition”. There is so much to learn about this business, and it is amazing how much I have learned in the last three months, but there is still much more to come in order to achieve my final Goal! I will continue to keep a positive attitude and enjoy the ride to the top.
Peter Sandle
26. Jun, 2007
Thanks Nate. This is definitely something I’m going to do when the overall shape and identity of my website is a bit clearer.
Robin Barbre
26. Jun, 2007
It does seem very important to write about you site and it’s reason for being. Keywords will be the catch all for the search engines. It looks as though the more you write the more chance (or hard work) will pay off. Writing about how great my site is and it’s content seems easy. I just wish I was a better typist. I will put article writting in my planner and make it a goal to update it often. I’m new to e-commerce and will try all the tricks of the trade to see what works best for me. Thanks Nate. I’ll take all the advice Ii can get
Kevin and Tammie
26. Jun, 2007
Nate
I really enjoy this concept. The more exposure to get people to know a little about yourself and to get them to your website has great potential. Thanks for your great ability to teach it helps this to be fun.
Brian
27. Jun, 2007
Thanks Nate. Can’t wait to start writing as soon as I get some products on my website.
Thomas Worzella
17. Jul, 2007
Ditto to the above ….I like it!
Chuck McIntyre
29. Jul, 2007
It’s not hard to grasp what a great tool this will be for pulling traffic to my web site. I’m currently involved in writing my first article and looking forward to the time when, through regular practice, the process and practice becomes easier.
Holly Casabar
14. Aug, 2007
I am anxious to get products on my site so I too can start the article writing. I know it will benefit me and my company! Thanks for the post!
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14. Aug, 2007
[...] had a client today ask me for more information about article writing so I decided to do more research on the subject. As many of you that I work with know, article [...]
Barb
22. Aug, 2007
I too am just starting and have been working on a business plan for E-business. Writing articles was not listed as a means of marketing. Thank goodness for Nate and his tutoring. Being able to promote my website using this method is a difficult mental hurdle, but I will strive to do my best. Hopefully, the process will get easier with practice.
Cassie & Rick
29. Aug, 2007
We too are new, but understand that there has to be a way to get “publicity” for your site, other than trying to pyramid your “friends” list. The press release is a viable avenue both online and off. We will start trying this .
Dwaine
30. Aug, 2007
Writing articles to promote my website is something that I haven’t given much thought to. I now see the importance of it and thank you for the great advice. I haven’t had much experience in writing and like the tip that writing as if you were having a conversation will make it easier. It is something that I will work on as I build my site.
Justin & Cynthia Fitzpatrick
11. Sep, 2007
We are also new at this and are learning so much some days my head rattles. We didn’t understand before how important article writing was for promoting your website but we are beginning to realise we have a world wide audience and a well written informative article is a great way to reach them and generate interest and sales in your business.
Linda Brooks
13. Sep, 2007
Nate, you offer some terrific and valuable information on the importance of article writing. The hurdle is in the writing as this is not a strong area for me and somewhat intimidating. However, I believe all things are possible and doable with continued practice.
Jan
21. Sep, 2007
A valuable strategy that is probably harder to do in thought than in actual deed. I’m making my list today of article ideas and my goal is to have one submitted before our next call.
Wanda
25. Sep, 2007
Hi Nate, Even though I am quite intimidated by the idea of writing an article, I do see the benefits and strategy behind it. Thanks again for another great idea.
Don B
01. Oct, 2007
I am excited about the idea of writing articles. It is new to me, but I do like to write. Once I get the hang of all this, I look forward to doing articles. Thanks!!!
Garth
04. Oct, 2007
I think the idea of writing articles to get some more traffic is great. It is a little bit intimidating, but I think with a little bit of experiance and success, it shouldn’t be too hard write one a week.
Kath
08. Oct, 2007
Great Idea and one I never thought of. I have writtena lot of articels in thepast but always technical ones for the journal in my industry . Now that I am in a different sector I’ll have to start by hunting out the few articles I wrote for this sector and tweak the to make sure I have the keywords in etc, Can’t wait to get started.
I wonder shoudl I post the same article to all of those sites you mentioned ?
Chris Graham
10. Oct, 2007
Nate, the info on articles was a great reminder of why we write articles. It might not be our favorite thing to do, but a little consistent work leads to big results. I plan to do more articles and make them focus on one key word or phrase instead of a general article.
Ray Hebert
11. Oct, 2007
I know the concept is sound. I just have to learn to write something people will want to read. That has really been holding me back.
stephanie bollinger
14. Oct, 2007
great info Nate, I’m looking forward to really putting it to the test!
Liza Lowe
18. Oct, 2007
This is a good little trick to add more to your site. I have found the best way to write an article is to just start writing the first thing that comes to mind, you can always revise, add, delete, whatever, but getting your ideas out and down on paper when they are fresh is best for me.
Gisela
24. Oct, 2007
There is so much involved to develop an ebusiness that it may be overwhelming. Writing does not initimidate me, actually, for the last 10 years I’ve had the idea of writing a book, at least for my children and the grandchildren to come. So, it seems to me that writing articles that may be used for my website, or link to it, is just a good step to start practicing my writing skills.
louie z
30. Oct, 2007
Once again Nate thanks for sending me in the rite direction in getting things done correctly. I am going to copy this info. down and use it towards writing my article. Thanks for the info. Nate
laverne
01. Nov, 2007
Hi Nate, I am new to internet marketing business, as are so many of you.
I”m not writer, but with Nate’s help I will become a good one. I tell myself,
Nate says, I must write articles to separate myself from the competition
and get my name out there. This is really” BIG” for me, but I
will do whatever it takes, following Nate’s expertise. Nate, you are great.
Laverne
Jerry Stout
02. Nov, 2007
Hello Nate,
Yeah, thanks for the good and helpful information on article writing. To me article writing is analogous to to “Mowing the yard”. Hard, hot, and necessary but needs to be done. Thanks for the good help.
Jerry
Rick
23. Nov, 2007
Yes, my first reaction was that I am not a writer. Doing this only makes sense because any networking, whether horizontal or vertical is beneficial.
Thanks Nate.
Andy
11. Dec, 2007
A point well maid, its the little things that can cause a person to loose confidence, when in reality its not the bad at all. I think that the article has a great pointer for those who plan to wright a article, it puts my thinking on the possitive side.
Karyn Maxwell
13. Dec, 2007
Hi Nate
I understand the benefits of writing articles and I also agree that they should be well written and knowledgeable, however my dilemma is that my site, Organic products, is an area that I am interested in and have some knowledge, but not any real expertise, so am not sure how I’m going to write articles that carry any authority.
Gary Skrobot
18. Dec, 2007
Thanks for the info. This is a surprising little tidbit to me. It’s a good marketing strategy and I appreciate the challenge.
Sharmen
21. May, 2008
Hey Nate.
Thanks for the additional article posting sites. I love writing articles write at least one a week so now I have some additional places to post.
Nancy
02. Oct, 2008
This sounds like a good idea, but I haven’t learned how to do this yet.
Big Hoss
08. Jan, 2009
this is an older post so is there a different site you use now for article submissions?
Nate Moller
12. Jan, 2009
ezinearticles.com is still the one I use most because it lets me add links within the bio section.
Aaron Peterson
19. Jan, 2009
Nate, good insight. i think the hard thing is just doing it, like most things.