Beware of Greed!
Feb 2nd, 2007 | By Nate Moller | Category: Business Goals, Self-MotivationI think Jim Westergren said it best:
Don’t make a web site to make money, make a web site to the benefit and help to your visitors and you will see that the money will come.
This is hard for many people, including me. We want to see ROI sooner than later, especially after investing time, money and effort in to such big projects. However, if we give people what they want - good, quality information and products, “…the money will come.”
Well put. One of my most successful and also now most lucrative sites was initially based on just offering helpful information and keeping the visitor the #1 priority.
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I definitely agree. My site makes a heck of a lot more money than it did one year ago, and I think it’s for 2 reasons. One is the natural SEO tactics you taught me (thank you, thank you, thank you!). The other is, quite frankly, I am really good at customer service now! By going a little above and beyond what a potential client asks, I find that I often make the sale, even if it is a few weeks later.
Although I love making money, I have been careful not to be greedy and I think it is paying off for me. Good topic Nate!
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Nate Moller Reply:
November 23rd, 2008 at 10:25 pm
Hey Lisa! Customer service (aka being nice to people) is so key to success! There’s a great book called “Raving Fans” by Ken Blanchard that talks all about “delivering plus 1 service”. You should check it out if you haven’t already. Let me know if you’re interested and I’ll send you a copy.
Just remember, it’s gotta be a WIN/WIN - you can’t just give away your shirt and expect to stay in business - there’s got to be a balance. It’s great to see you again and here about your success!
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