Share As I was searching the other day for more information on creative advertising, I found some really great information from Scott Smith. This is information that will help with effective marketing and advertising. In my old advertising and marketing days, I’d always start by collecting deep knowledge of the product or service, and of… [Continue Reading]
Unique, Lifetime Marketing to a Specific Targeted Audience!
January 26, 2007 By Leave a Comment
Share Businesses are taking advertising to a new level: directly targeted, lifetime marketing and a personal connection with a specific market segment. Brand is defined as “a name, term, sign, symbol, or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate… [Continue Reading]
Michelle Sorro’s “Exit Interview”
January 25, 2007 By 1 Comment
Share There have been some great comments on Michelle Sorro and her “exit strategy” – if that’s what you want to call it. Here are some of her exact words: “What I signed up for originally is not what I’m dealing with now…” Well, what did you expect? “….it’s certainly not what I signed up… [Continue Reading]
What are you waiting for?
January 25, 2007 By Leave a Comment
Share Grrr…. Now that I’ve got your attention – Does procrastination get us anywhere? Are we satisfied with what we’ve always done? Did we maximize our potential in 2007? The obvious answer for most of us is NO! Do we really believe we can achieve whatever we set our mind to? Do we really want… [Continue Reading]
The Power of SMO!!
January 24, 2007 By 4 Comments
Share Wow, what a change in traffic! Yesterday I added a plugin for del.icio.us and digg, two of the top SMO services on the internet. I submitted a new article about Michelle Sorro from the Apprentice. Today I’ve seen a huge influx in traffic – from 25 visitors yesterday to 761 visitors and counting today!… [Continue Reading]
Focus, Focus, Focus!
January 24, 2007 By 79 Comments
Share Starting an eCommerce business, or any business for that matter, can be a difficult task. Focus is critical! If we try to do everything at once, we can only expect mediocrity in pretty much everything. Keep things narrow at first. Focus on the smallest possible problem you can solve that will potentially be useful…. [Continue Reading]
How do I start a Joint Venture or Business Partnership?
January 23, 2007 By 9 Comments
Share A Joint Venture is a “business strategy where two parties utilize one another’s strengths to positively grow their prospective businesses, creating a win/win relationship.” (dictionary.com). I truly think there is nothing better: utilizing one another’s strengths to effectively grow your business. Here are a few steps I take when forming a Joint Venture: -… [Continue Reading]
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